DO YOU
REALLY ‘GET’ YOUR CLIENTS – And Do They ‘Get’ You?
Most professionals want to get to the place where they are
quite busy. So busy in fact that they can pretty much forget
about marketing or focusing on growth.
After all, it’s nice to have a steady stream of clients who
seem to love what you do for them. You’ve proven your value
to them and there’s no need to communicate it anymore.
Sounds good, right?
Wrong!
Most professionals fall into that kind of thinking due to
the fact that many of them dislike marketing to begin with.
If it’s possible to discontinue your marketing efforts then
you’re all for it.
The problem is that you can never, ever rely on your market
to stay consistent without some form of
marketing/promotion/communication about what you do, how
well you do it, and why you do it better and/or different
than the accounting firm down the street.
You have to keep telling your clients why you ‘get’ them, so
they’ll keep ‘getting’ you. And that will help you be able
to tell prospective clients why they should want to have a
business relationship with you. If you don’t keep it fresh
and current you will lose your ability to communicate to
clients and prospects about your value.
Even if you only focus on the minimum amount of
marketing/promotion/communication, make sure you do the
following:
-Have a provocative website. Make sure it’s current
and makes a compelling argument for the benefits of working
with YOU.
-Demonstrate how you have new insights and fresh
perspective on the challenges of business today.
-Have a support team that absolutely models your mission,
values, and manifesto at all times.
-When presented with opportunities to communicate about what
you do, take them. Learn to be your best promoter and
cheerleader.
-Be real. Try to book as many lunches with your clients and
prospects as you can. Then simply talk. Get to know
them. This will be one of the most powerful and important
marketing/promotional/communication tools you will ever use.
If you would like to discuss your current marketing methods
or lack thereof, please don’t hesitate to contact me.
Best regards,
Debra Dowdell
Debra@PowerYourPractice.com
Bus: 905-951-9773
Toll-free: 1-888-272-2735
www.poweryourpractice.com
Power Your Practice© 2007
Power
Your Practice does not warrant or guarantee the accuracy of
any statement or other information and materials provided in
this newsletter. All articles and other information and
materials in this newsletter are provided for general
information purposes only.
