The WhIP Journal                                                         

What is the the benefit to having an email Newsletter?
Why do I think that having an email Newsletter is such an important part of your business?
One of the most important things you can do to build your business is establish and maintain a good, solid relationship with your clients. There are a number of ways of doing that, but one of the best is to send out a regular Newsletter.
You can provide added value, share important financial and accounting information, and sustain a relationship throughout the year with updates about changes and celebrations within the firm.
I am now offering: The Accountant's Statement
The Accountant's Statement will allow you to maintain a form of communication and build a relationship with your clients all year long. Better client relationships mean loyal clients, better engagements, more referrals, and generally good business. Many professionals want to have a newsletter or are struggling to keep up with one, but find it takes too much valuable time. With my service all you need to do is 'approvals' before I send them out.
Consider this information:
The following excerpt from The Firm of the Future – written by Paul Dunn and Ron Baker (John Wiley & Sons, Inc 2003:238-239) helps encourage you to do as much as you can to build an ongoing relationship with your clients.
Top reason why people leave their accountants:
1. “My accountant doesn’t treat me right.”<br> (Two-thirds of the responses) (Aquila and Koltin, 1992: 67-70)
Rockefeller Corporation study on why customers defect:
68% The customer believes you don’t care about them
When you stay in contact with your clients, old and new, with a quarterly email newsletter, you create a bond with them that is stronger than simply meeting with them for the annual engagement.
During Tax Season you have an added dilemma. Your clients often want to see you, but you're so busy that you probably try to avoid seeing them as much as possible. Which means you either meet with them and are stressed and rushed or you simply don’t meet with them. Both scenarios are not great for your business. One way to help minimize the amount of time your clients want from you during Tax Season is to interact and communicate with them throughout the year - The Accountant's Statement allows you to do that with each and every client without having to actually meet or speak with each client individually.

SIGN UP for my new service The Accountant's Statement . Every quarter (Feb/May/Aug/Nov) I will send out your email newsletter to YOUR client list. It will include information related to accounting and financial areas, as well as a section devoted to information about your firm - updates and celebrations about you and your team members. This is a great way to continue to build trust and loyalty with your clients, and provide added value all year long. You choose a template of your liking, and we'll customize 'your' look. Please visit my website at the link provided to find out more information about how you can provide The Accountant's Statement to your clients for only $225 per quarter. You're enabling your firm to have a highly effective, ongoing and up-to-date marketing tool and communication forum with clients and prospects -all for $900/yr, payable in quarterly instalments (plus a discounted, one-time $100 initial set up fee). Sign up now and begin to see how your firm will benefit from a newsletter service. Cancel anytime if you think you're not creating value for your firm.

"The art of communication is the language of leadership."
— James Humes

Best regards,