SUMMER
LEISURE TIME OFFERS PERSPECTIVE
More often than not, much of your time is probably spent
working IN your business rather than ON your business. I
believe that summer is a perfect time to break that cycle.
While you're on vacation or spending some leisure time away
from the office, you have the perfect opportunity to gain
some perspective on your business without the constant
stress of deadlines and interruptions.
These are some worthwhile things to think about:
-THINK about the rewards currently enjoy from your
business good to appreciate what you've built to date, while
still planning for future improvements.
-THINK about the unresolved problems still to be
addressed - you may gain some insights as to dealing with
them.
-THINK about your team - it's so important to show
them proper appreciation and reward for their efforts.
-THINK about your Top 10 Reasons why someone should
want to work with you and your firm. List actual reasons and
use it in your recruiting efforts. If you can't think of 10
reasons, you have some work to do.
Note: Make sure your team members know what these reasons
are.
-THINK about your USP/UVP (Unique Selling/Value
Proposition). Why should a client want to do business
with you, rather than the firm down the street? List actual
reasons and use them in your marketing efforts. If you don't
know what they are, you have some more work to do.
Note: Make sure your clients know what these reasons are.
-WHATare your SWOT's (Strengths, Weaknesses,
Opportunities, and Threats) as a firm and as a team of
individual professionals? Get your team involved in
answering these questions (when you have the chance to be
all together again).
Use your summer leisure time to give you an energy boost for
your creativity and passion for your business. You'll be
geared up and prepared to do great things this Fall!
Best regards,
Debra Dowdell
Debra@PowerYourPractice.com
Bus: 905-951-9773
Toll-free: 1-888-272-2735
www.pow eryourpractice.com
Debra Dowdell
Power Your Practice© 2007
Power Your Practice does not warrant or guarantee the
accuracy of any statement or other information and materials
provided in this newsletter. All articles and other
information and materials in this newsletter are provided
for general information purposes only.
