As social media becomes more and more pervasive in daily life, it’s more important than ever for hospitals and medical practices to use tools like Facebook to engage with patients and the public in a meaningful way. Plenty of healthcare organizations have signed up for Twitter, LinkedIn, YouTube or Facebook, but not all of them [...]
Recently, the American Board of Medical Specialties (ABMS) chose to formally recognize clinical informatics as a certified subspecialty. Many are wondering if the inception of this subspecialty will create new opportunities for physicians. Should docs start immersing themselves in health IT education now? What benefits would that reap?
Recently, a healthcare provider in California got a lot of media attention for its patient data security measures. The coverage, however, wasn’t the kind of free publicity a medical practice might hope for. The news of the mid-October theft of a desktop computer from an office of the Sutter Health system initially passed with little [...]
People are increasingly going online to find things they are searching for. Whether it’s a ninja sword or a primary care physician, people are starting their search on the Internet. The question you have to ask is: Are they finding you? If your practice doesn’t have a quality website, you’re missing out on a huge [...]
These days, it seems everyone is on Facebook. There are over 500 million users worldwide, and half of those people log on to Facebook on any given day. Physicians who create a Facebook page for their practice are able to leverage this huge user base as a way to stay connected to their patients and [...]
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